Tuesday, 30 September 2014
Sunday, 21 September 2014
How to choose bulk email software for email marketing
When you choose bulk email software for email marketing there are a series of basic requirements which can be considered, and should be considered when choosing a system:
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Address Book Management:
Bulk email software should offer Address Book Management so that you can store and maintain your subscribers database. It should allow you to store multiple list and easy export and import in multiple format likes CSV , Excel , Outlook Contact Export File , Gmail Contact Export File etc.
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Sign up form:
It is very important point for your whole business otherwise it will become difficult to increase your subscribers list. The Bulk email software should provide you with a sign up form for your website and store subscribers data in the address book of the software so that next time you don’t forget to send message to them and if it allows multiple address books then it should allow a sign up form for each one.
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Sign Up response:
In email marketing it is very important to boost your subscribers list thus it become necessary for you to bribe user for the sign up. Some companies like Magento Inc. offer e book on magento so when some one subscribe your mailing list the bulk email software should send the e-book the subscribers and thus the mailing software should allow to compose the email message and also support automatic sending to the subscribers. Again you should be able to design the signup response for each list you are maintaining in bulk email software.
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Email Designer:
It is most important point when it come into the bulk email software When we send bulk email it should look completely professional thus the need to a professional designer tool arise. When we choose a email marketing software it must include it. I have some more suggestion on this like we should hire a email designer profession guy who can design it for you and then you can use it in your software but please note this will be very costly as it will cast of you around 100$ per email message. Before talking more on this I want to tell you what are the other and best options which people choose some guy buy email template form themeforest they provide very good and professional templates including email designer tool to customize .
Well when we choose a bulk email software we should see this feature also but we should also consider other options.
Companies like mailchimp , getResponse , Constant Contact offer email designer tool but when we need more better option we should hire a guy for this .
Here I must include a very important point that bulk email software should allow you to use your custom template.
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Widget and Token Support:
In these days it using social media is very common and thus it comes in need that we should allow users to share on social media like facebook , twitter , google plus etc. so it is important for a software to provide these widgets. Apart from this the system should also include inbuild token support for many common and very important thing like “forward to friend” , “see in browser “, “add to safe list” and also “unsubscribe”.
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Reporting and Bounce Management:
I must write here that it is very important thing for a bulk email software . We invest huge amount of money in business development so it is become very important to track each investment. We should know how much is return on investment in bulk emailing and email marketing . For the reporting some we assume that a standard bulk email software should include Open count statistics , Link click statistics and also bounce back undelivered email IDs so that we can delete from our system and do not send email to them again . Open Count Statistics means after sending email we should check who open the email and who do not. Some software allow us to track the sells using email marketing for e commerce like mailchimp , Cleanmailserver by forameal , constant contact etc.
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Unsubscribe management:
You know one thing there is government rule [ CAN-SPAM Act ] by US Government its very important point is “Tell recipients how to opt out of receiving future email from you.” and “Honor opt-out requests promptly” so our software must include an unsubscribe / opt -out link which immediate honor request to remove the email ID from our database.
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Database integration and API support:
Again it is an important to feature we should consider. Not only in marketing emails we should also need to send transaction emails. Here it need as we will need to integrate it in our existing system .Most of the software provide it and bulk email software provide database communication and using this developer can integrate this in our system.
Please let me know if you wish to suggest any thing on this please write to us at susheelhbti@gmail.com
Friday, 19 September 2014
Saturday, 6 September 2014
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