Sunday, 21 September 2014

How to choose bulk email software for email marketing

When you choose bulk email software for email marketing there are a series of basic requirements which can be considered, and should be considered when choosing a system:
  • Address Book Management:

    Bulk email software should offer Address Book Management so that you can store and maintain your subscribers database. It should allow you to store multiple list and easy export and import in multiple format likes CSV , Excel , Outlook Contact Export File , Gmail Contact Export File etc.
  • Sign up form:

    It is very important point for your whole business otherwise it will become difficult to increase your subscribers list. The Bulk email software should provide you with a sign up form for your website and store subscribers data in the address book of the software so that next time you don’t forget to send message to them and if it allows multiple address books then it should allow a sign up form for each one.
  • Sign Up response:

    In email marketing it is very important to boost your subscribers list thus it become necessary for you to bribe user for the sign up. Some companies like Magento Inc. offer e book on magento so when some one subscribe your mailing list the bulk email software should send the e-book the subscribers and thus the mailing software should allow to compose the email message and also support automatic sending to the subscribers. Again you should be able to design the signup response for each list you are maintaining in bulk email software.
  • Email Designer:

    It is most important point when it come into the bulk email software When we send bulk email it should look completely professional thus the need to a professional designer tool arise. When we choose a email marketing software it must include it. I have some more suggestion on this like we should hire a email designer profession guy who can design it for you and then you can use it in your software but please note this will be very costly as it will cast of you around 100$ per email message. Before talking more on this I want to tell you what are the other and best options which people choose some guy buy email template form themeforest they provide very good and professional templates including email designer tool to customize .
    Well when we choose a bulk email software we should see this feature also but we should also consider other options.
    Companies like mailchimp , getResponse , Constant Contact offer email designer tool but when we need more better option we should hire a guy for this .
    Here I must include a very important point that bulk email software should allow you to use your custom template.
  • Widget and Token Support:

    In these days it using social media is very common and thus it comes in need that we should allow users to share on social media like facebook , twitter , google plus etc. so it is important for a software to provide these widgets. Apart from this the system should also include inbuild token support for many common and very important thing like “forward to friend” , “see in browser “, “add to safe list” and also “unsubscribe”.
  • Reporting and Bounce Management:

    I must write here that it is very important thing for a bulk email software . We invest huge amount of money in business development so it is become very important to track each investment. We should know how much is return on investment in bulk emailing and email marketing . For the reporting some we assume that a standard bulk email software should include Open count statistics , Link click statistics and also bounce back undelivered email IDs so that we can delete from our system and do not send email to them again . Open Count Statistics means after sending email we should check who open the email and who do not. Some software allow us to track the sells using email marketing for e commerce like mailchimp , Cleanmailserver by forameal , constant contact etc.
  • Unsubscribe management:

    You know one thing there is government rule [ CAN-SPAM Act ] by US Government its very important point is “Tell recipients how to opt out of receiving future email from you.” and “Honor opt-out requests promptly” so our software must include an unsubscribe / opt -out link which immediate honor request to remove the email ID from our database.
  • Database integration and API support:

    Again it is an important to feature we should consider. Not only in marketing emails we should also need to send transaction emails. Here it need as we will need to integrate it in our existing system .Most of the software provide it and bulk email software provide database communication and using this developer can integrate this in our system.
  • Please let me know if you wish to suggest any thing on this please write to us at susheelhbti@gmail.com
- See more at: http://www.cleanmailserver.com/how-to-choose-bulk-email-software-for-email-marketing/#sthash.bndI180W.dpuf

Sunday, 24 August 2014

Importance of email marketting in lead generations

Today’s email marketing is consummately suited to the way small organizations have constantly worked. It is .
Here are six reasons why email showcasing can work for your business:
1. Successful
As per the Direct Marketing Association, $1 used on email publicizing was indicated to return in the middle of $45 and $51 — and in spite of what you may think, email gets read. Open rates for email regularly approach 40 percent.
2. Reasonable
Industry assessments say online battles are 20 times more practical than other advertising channels, with individual email messages regularly costing simply portions of a penny. Thus, email makes it reasonable to speak all the more regularly with clients.
3. Simple

please read more at http://www.cleanmailserver.com/blog

Thursday, 24 July 2014

Four Areas of Expertise Cleanmailserver

http://www.cleanmailserver.com

CleanMailServer
is now a robust platform, equipped with the state of the art infrastructure, 24 x 7 dedicated connectivity to the internet, and scalable architecture.We love email marketing and we are fanatical about is permission based marketing.We have seen Email Marketing generate excellent results for our clients.
If you are an SME, We are best suited for you. You will have access to the latest industry information and handy articles, white-papers and tips to help you learn about email marketing best practices and enjoy great email delivery rates.
Cost Effective
Sending email costs a fraction of direct mail. This means you can reach more customers, more often, using the same budget.
Personal
Email lets addressing each recipient by name, you could customise the message.
Never Get Blocked
Our IPs have impeccable reputations, allowing ISPs to identify you as a legitimate email sender so you never get blocked again!
Exceptional Support
Our Standard customer service is always available 24×7 .We are at skype/online chat/support ticket/FAQ.